Satire
We Need to Scale This
The product has 200 users. Someone has already drawn a Kubernetes diagram.
The app launched last month. It has 200 users. The server costs $12 a month.
Someone opens a Confluence page titled: "Scaling Strategy Q2."
What Actually Happens
The page contains a diagram. The diagram has 9 boxes. Three of them say "service" with different adjectives. There is a message queue. There is a cache layer. There are two databases "for redundancy." The current app has one database. It is not full. It has never been full. It will not be full this year.
The team spends two weeks discussing the architecture. The 200 users notice nothing. Seven of them have already churned.
“I've run the numbers. At current user growth, you'll need this infrastructure in approximately 2031. The monthly bill starts now though.”
DivineForge Advisory
Recognise this pattern in your organisation? I help teams cut through the governance, make the right technical calls, and actually ship.
Let's talk architecture →How a Builder Should Respond
You measure before you architect. You pull the actual numbers — p99 latency, error rate, DB query times, memory usage — and you bring them to the table. Architecture decisions made without load data are fiction. You design for the next order of magnitude, not the next three. Simple scales further than people think, and complexity costs more than people admit. Build what you need now. Instrument everything. Let data drive the next decision.
20 articles about enterprise dysfunction. None of it billable. Buy me a coffee.
Buy me a coffee